When one thinks of the high stakes, high dollar world of motorsport racing, Bentley is probably not the first name that comes to mind. As the epitome of luxury, Bentley sits at the top of the ladder when it comes to quality and capability, with nearly a century’s worth of storied background. Bentley has been on the racetrack, but not for some time. All that is changing now, as Bentley has made its return to the competitive world of motorsports.
Bentley Motorsports
Bentley’s history with motorsports tracks all the way back to its founder, W.O. Bentley. An avid motorcycle racer with a keen mind for business, W.O. realized that the best way to convince people of a car’s performance was not through day to day driving, but rather on the racetrack. By putting his vehicles against the best possible competition, the proof was on the track. His strategy paid off handsomely, as he won award after award before he had even sold his first car! Imagine what a successful marketing plan it would have been to be able to say that your car was a winner of such highly competitive races before it was even available on the showroom floor.
For decades, Bentley turned its mind to the top quality in interior design, handling capability, and really nailing down that name brand that is synonymous with the best that money can buy. But now, in a move that would have made W.O. Bentley proud, those same minds have turned back to its sporting pedigree, as well. The Continental GT3 is the most extreme road-going Bentley ever, powered by 600 horsepower and a dynamic rear-wheel drive. Look for Bentley to continue to win at Le Mans and elsewhere, going back to its roots as a motorsports leader in luxury.